I was commissioned to create A series of illustrations on 'latin-american culture & economy' for A selection of editorial articles included in FutureBrand's Country Brand index 2015 report. Futurebrand's visual key —based on Peter Grundi's iconic style (grundini.com)— served as guidelines for these.
The Country Brand report was conceived as a PDF document available by request. So, a landing page was designed to serve as the report's website and request form. The design demanded a visual translation of the report's introduction from the slide-sequence logic into A pagE scrolling continuity.
Once the site was implementeD and Launched, a marketing campaign was conducted to gain more visibility and everything was amplified on social media and digital channels.
